CLEP* Study Guide
Principles of Marketing
The only study guide that teaches you what you need to know to pass the Principles of Marketing exam (with no prior knowledge needed), and is constantly updated based on student feedback to guarantee you the best possible results.
About the CLEP* Exam
The Principles of Marketing CLEP exam is designed to test the student on the material covered in a typical undergraduate introductory college course on marketing. InstantCert's course for this subject will quickly bring you up to speed on the various aspects of marketing, such as marketing strategy planning, consumer and organizational markets, the marketing mix, etc.
Topics Covered in this Course
Role of Marketing in a Firm
Marketing concept
Marketing strategy
Marketing environment
Marketing decision system
Target Marketing
Consumer behavior
Segmentation
Positioning
Marketing Mix
Product and service management
Branding
Pricing policies
Distribution channels and logistics
Promotion
Marketing application in e-commerce
Customer Test Results for this Exam
1331 users submitted test results since January, 2006.
1288 of those users reported a passing score (97%).
Below are ten of the most recent user-submitted test results. These are unfiltered, real results that were submitted by InstantCert students:
| Date of Exam | Result | Score |
| Mar 29, 2024 | passed | 59 |
| Mar 13, 2024 | failed | 37 |
| Mar 2, 2024 | passed | 62 |
| Feb 29, 2024 | passed | 59 |
| Feb 20, 2024 | passed | 71 |
| Feb 12, 2024 | failed | 32 |
| Jan 10, 2024 | passed | 71 |
| Jan 8, 2024 | passed | 56 |
| Dec 27, 2023 | passed | 68 |
| Dec 9, 2023 | passed | 53 |
Practice Tests Now Available!
In addition to our flashcard-based study guides, we now also offer full-length practice tests for this subject. Click here to see more details on our Principles of Marketing CLEP Practice Tests.Try this Study Guide at NO Risk
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